We are a
young team of people from Istanbul, Turkey. Wonderhand consists of 3
professionals who hold different marketing jobs. Two of us knew each other from
high school, then we met the other. We share our passion for fashion and combined
it with marketing and voila! Here is Wonderhand.
There’s no
concrete job description among the team but of course as in every team, we
eventually do what we like and what we can do well. One of us has a double
degree in fashion design and economy, so after we make a wish list, she gathers
everything together and sketches the dresses. And the others follow the
production process, marketing and branding ideas. This all happened naturally
and everyone seems to be very happy with what she is doing and contributes to
any process at any time.
How did your business get started?
As citizens
of huge cities and mass consumption, we wanted to design our clothes besides
our day jobs. The whole designing and making process made us so excited and
happy, we decided to share them with the rest of the world. We wanted to call
it Wonderhand, because thinking about dresses; colours and playing with yarns
became our ‘wonderland’ in the middle of this hectic place called ‘earth’.
How did you
pick the craft of knitting?
Knitting had
always been a part of the house when we were growing up... And around the time
we were teenagers we thought it was ‘uncool’. However, by the time we
understood the importance of handmade, we got interested in it and were
fascinated with the idea of being able to design and make our own clothes. So
we went to our mothers again, whom they learned the craft of knitting from
their own mothers.
What is your
favorite material to work with?
We have
different choices, for example P. likes to work with colourful yarns, regardless
of the material. R. likes natural yarns, wool being her favourite. Z. likes
playful ones, the ones with texture.
What are some of your favorite items you have made?
From
our winter season Provocateur is one of them:
And the lovely
Siren
We especially
like how these two give an energetic feeling to cloudy winter days.
And from the summer collection our faves are
Simple yet elegant Drop:
Diamond:
How did you
decide to open an Etsy shop?
We were
designing the clothes for our selves and friends and we always had so many nice
feedback from people who saw the clothes on us. We wanted to sell them, without
taking it to a mas consumption level and we started looking for platforms and
we found Etsy and set up our shop.
Just a few more photos:
The lovely team of Wonderhand has generously given all of you a 20% discount code for their shop! The discount lasts for one week from this post date. Code: INFINITEDISCALL20
To go to Wonderhand's shop click here
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